Executive briefings
on cultural matters

( N^O 01 • ESSAY )

Cultural intelligence and branding as I understand it

( N^O 02 • SHORT READ )

What Ofo and Mobike got wrong when they launched in Singapore

A microcosm of China and Singapore

( N^O 03 • SHORT READ )

A tale of Everland and Lotte World

The indomitable spirit of South Korea’s early entrepreneurs

( N^O 04 • SHORT READ )

Why hipster cafés don’t feel pretentious in Japan

( N^O 05 • SHORT READ )

Subway in China and Taiwan

The fast-food chain’s accidental misstep

( N^O 06 • SHORT READ )

A nation before race

Singaporean Chinese, not Chinese Singaporean

( N^O 07 • SHORT READ )

The over-commercialisation of nostalgia in Singapore and Taiwan

( N^O 08 • SHORT READ )

Din Tai Fung

A microcosm of service in Taiwan

( N^O 09 • SHORT READ )

Absence of the human touch

The flattening of culture in Japan

← Collection I, Briefings 01–09
→ Collection II, Briefings 10–16

( N^O 10 • SHORT READ )

A capstone event horizon

The invisible hand of American English in Singapore

( N^O 11 • SHORT READ )

Chopsticks

A quest for the quintessential East Asian cooking and eating utensil

( N^O 12 • SHORT READ )

Sacred and profane

The wrongness of Harajuku Station’s new rear exit

( N^O 13 • SHORT READ )

Gyeongbokgung

The ancient art of feng shui

( N^O 14 • SHORT READ )

The missing Taiwanese cuisine restaurant

( N^O 15 • SHORT READ )

Transit cards, and what they tell you about the country

( N^O 16 • SHORT READ )

An unforgettable bus ride in Xi’an

( OLD CRAFT )

Creative Experiments

Independent Printing Press

Type Design

不勞工作室
位于新加坡、意向東亞

We are a cultural intelligence practice
Cultivating brands with clarity